WhatsApp Business API or WhatsApp API is a feature of WhatsApp designed for medium to large companies to make communication with many customers easier and more efficient. Enriched with a variety of features that cannot be found in the regular WhatsApp Business application, the WhatsApp Business API can improve the effectiveness of your business operations, especially customer service. You will also get a Green Tick on your business WhatsApp profile to increase customer trust and your business credibility. Apart from that, there is also a WhatsApp chatbot that can help you answer customer needs automatically.

Using the WhatsApp API will be subject to an additional fee. The fees based on customer/user initiation (User-Initiated Conversation) and business initiation (Business-Initiated Conversation) are calculated per one message sent within 24 hours for Indonesian numbers. You can see the WhatsApp Business API price list, along with UI/BI variable costs here.

Here are the benefits that you can get if you use the WhatsApp Business API:

• More trusted/credible with Green Tick and Masking
• One account can be accessed by multiple devices at the same time.
• Has a chatbot feature to allow your customers to get a faster response, especially for frequently asked questions.
• Has a centralized dashboard and shared team inbox features for easy customer management.
• By providing 24/7 customer service, you can improve customer satisfaction and customer experience.
• Reduce operational costs with the WhatsApp Chatbot feature that responds to most customer inquiries 24/7.
• Can be integrated with tools such as CRM, analytics, and third-party applications.
• Communicating with customers becomes easier and more efficient.

Here are the differences between the WhatsApp Business platform and the WhatsApp Business API:

WhatsApp Business Application

WhatsApp Business API

Used for local businesses for template messages or messages indicating this is a business chat

Used for enterprises or big company. Can be accessed from various devices owned by the company

Free to use

Paid service

Can make voice and video calls

Cannot be used to make any calls

Broadcast messages can only be sent to the number saved by the sender with a maximum of 256 contacts

There are no limits on broadcasting any content

Can send automated messages such as welcome messages, away messages and quick replies

Automated messages can be done via the API

Contacts are obtained from phone contacts on the device and can be labeled

Contacts can be automatically synchronized and can be saved according to segmentation

WhatsApp Business Application

See WhatsApp Business API
See WhatsApp Business API

Used for local businesses for template messages or messages indicating this is a business chat

Free to use

Can make voice and video calls

Broadcast messages can only be sent to the number saved by the sender with a maximum of 256 contacts

Can send automated messages such as welcome messages, away messages and quick replies

Contacts are obtained from phone contacts on the device and can be labeled

Here’s how to get WhatsApp Green Tick:

1. Register your business WhatsApp account to WhatsApp Business Solution, such as TapTalk.io.
2. Verify your Facebook Business Manager account.
3. Register the number and display name that you want to use on the Green Tick WhatsApp account.
4. Your WhatsApp account will be registered by TapTalk.io to get the Green Tick.
5. WhatsApp will verify your data and wait for the verification process to complete.

To register for WhatsApp Business API, you need some company documents for the verification process. The documents required to register for the WhatsApp Business API are as follows:

• Scan NPWP (Tax ID)
• Scan SIUP/NIB (Company Deed)
• TDP Scan
• Screenshots of Business Manager Facebook ID

TapTalk.io, as an official partner of WhatsApp Official, you will be fully assisted by our team to get the WhatsApp Business API. Apart from that, you can get various WhatsApp Business API services from TapTalk.io, including:

• WhatsApp Green Tick (Verified Green Tick).
• WhatsApp Broadcast (Safer and Unlimited).
• WhatsApp Auto Reply (Reply Messages Automatically).
• WhatsApp Chatbot (WhatsApp Automation).
• Multiple Agent & Multiple Device (Manage and Reply at the Same Time).
• Agent Assignment Bot (Seamless Chat Allocation to Agents).
• Overview Report (Monitor Chat History & Admin Performance).
• Omnichannel Dashboard (Integrated with Other Chat Channels).